The best advert of 2014 already

Maybe it’s the air of aristocracy.

Perhaps it is the style.

However, timeless villains of Hollywood blockbusters seem to all be British.

Jaguar introduces you to the villain-centric new advert with the F-Type Coupe, made to herald the Super Bowl’s coming.

This is an epic 1 minute I thoroughly enjoyed.

Mark Strong (“Sherlock Holmes” 2009 movie villain) ,Tom Hiddleston (Norse God Loki,misunderstood ‘villain’ in Marvel’s Avengers franchise) and Ben Kingsley(“Iron Man 3” main villain) bring you the embodiment of tasteful coolness.

#GoodToBeBad

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