When I first got word that Mercedes-Benz had decided to, once again, take up the mantle of chief sponsor for Fashion Week in Cape Town in association with Africa Fashion International, I got so excited. Theirs is a brand that thrives on marketing a kind of lifestyle which straddles the fence between middle class decadence and attainable rich luxury. Such an approach results in cultivating more tasteful pallets within its current and potential consumers, regarding automobiles as well as fashion, travel, art, and more.

From the 30th July – 01st August 2015 the annual Mercedes-Benz Fashion Week: Cape Town will take place. It has a new location, a new PR & Communication agency handling media (which I hope will mean more politeness, efficiency and better handling of us media folk) and old friends designing collections I hope breathe utter newness into contemporary African style. As I’ve constantly mentioned in previous commentary, each year many designers fall short of my expectations to be innovative. They regurgitate already established global fashion trends; too lazy to either bring their own twist to them, or think beyond the predictable.

As a fashion aficionado I have spent each Fashion Week drenched in feathers, ruffles, leather etc. from different fashion designers’ adorable, edgy, inspired, and well-suited apparel. This year I’ll be watching a whole slew of catwalk shows dressed in Ruff Tung and other Proudly South African fashion houses.

I have partnered with Uber to offer YOU a free first ride! Arrive in style with Uber and Klaas in Session! All first-time Uber users can sign up here with the promotional code: UberKlaasyCT to receive a FREE first ride up to R150.To request your ride, simply download the free application for iPhone, Android, Blackberry 7, Windows Phone, or visit the mobile site: m.uber.com.

Stay tuned for more news about The Dictator of Taste schooling you in all things tasteful while in Cape Town, South Africa.

Till then?

..KLAAS DISMISSED!

Full Mercedes-Benz Fashion Week: Cape Town Schedule

Tickets are available online via Webtickets.co.za and entry ranges from R100p/p and R250p/p depending on the show.